Challenge

Communicate the single most important point to communicate:

Nobody solves complex process heating problems better than Ambrell

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Target

Reach 300 prospective customers in the United States, Canada and the United Kingdom. Within each company, we reached one or more individual contacts representing various functions: Project Engineers, Project Managers, Manufacturing Engineers, General Managers, VPs, CEOs, etc. 

 

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Goal

Wanted the target audience to:

• Respond positively to telemarketing effort, engage with mailing and email; submit the web form, place an inbound call requesting information.

• Meet with Ambrell’s sales team or SMEs to realize the full capabilities of Ambrell’s inductions solutions. 

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Results

Opportunities: $500,000 (and counting)

 

Given the potential for new Ambrell projects to have long lead and development times, the client's expectation regarding additional new business should extend well into the next two years and beyond. Current results far exceeded the client’s expectations in terms of the cadence of booked revenue.